Presenting: Dominate Amazon in 2024 with semantic SEO
Over the years, the traditional approach to the SEO of Amazon product detail pages has been focusing heavily on keyword-centric optimization strategies. While including relevant single keywords to the listings is still important today, it’s time to level up the approach towards optimization to be able to capture a more diverse customer base and improve search ranking by leveraging the concept of Semantic SEO.
In his presentation, Leo will unveil the transformative power of Semantic SEO through an in-depth case study that helps you to understand the context behind it. You will learn how understanding the context, meaning, and intent behind every search will be a game changer for revolutionizing the approach to marketing your Amazon products.
Leo is a digital marketing innovation and Amazon Seller with over 15 years of experience in the e-commerce space. He started his career as an SEO specialist in 2007 and soon became Google & Bing Ads certified, focusing primarily on Pay-Per-Click advertising.
In 2010 he became an Adobe Analytics (former Omniture Site Catalyst) User and Implementation certified. This skill allowed him to fully understand the ranking logic behind search engines such as Google and Amazon. In the next years, Leo spent most of his time ranking websites on Google and monetizing blogs with Google AdSense while mastering additional traffic sources such as affiliate marketing, native advertising, and Pay-Per-View. It’s during this period that Leo learns about botnets and develops systems to eliminate bot traffic from his advertising campaigns.
In 2015 he started selling on Amazon and brought his knowledge to the space which soon made him a great guest at different Amazon conferences around the world. From 2017 to 2019 he helped Viral Launch as Head of Innovation and is now dedicated to making Convomat a must-have tool for any Amazon seller.