About Steve:

Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a multitude of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award. Retirement 2.0 is all about Steve focusing on the things he loves and cutting down work to only 40-50 hours a week. Although Retirement 2.0 is anything but traditional it is a mindset that reminds Steve to focus only on bringing value and not doing things for the sake of getting things done. Creating lasting value means more.

Some interesting facts about Steve and his entrepreneurial journey:

• First million dollar year in 1994. (Retail)
• First million dollar month in 2004. (All e-commerce)
• First million dollar day in 2006. (All e-commerce)
• Cumulative sales in the last 20 years over 2 Billion in our own cash registers (not 3rd parties). (Retail, eCommerce, Wholesale)
• Over time we’ve shipped enough containers to go up and down mount Everest close to 40 times.
• At times certain business units would have 500+ employees.

About Matt:

Matt has been a seller on Amazon since 2011. During this time he has created and sold multiple Amazon-built brands. This unique perspective allows him to help business owners navigate the channel with a founder mindset. Currently, he is actively running 3 of his own Amazon built brands and managing the strategy for 100+ clients selling across a variety of marketplaces.

Presenting: Your Storefront is Your Secret Weapon: Building a High-Converting Brand Hub

Many sellers build their Amazon Storefront once and rarely touch it again. But the Storefront is one of the only places on Amazon where your brand stands completely on its own, without competitors or distracting ads next to your content. In this session, Daniela shows how to turn the Storefront into a powerful brand hub that supports your full-funnel advertising strategy.

You’ll get a clear look at how to transform a simple brand page into a set of conversion-focused landing pages that work together with your campaigns. Daniela will walk you through a practical framework for building a Storefront that stays effective as your catalog grows, and how to make the most of your existing visuals, including simple animations created with Amazon Creative Studio. You’ll also see overlooked ways to use Storefront modules, how to build subpages for seasonal campaigns, and what to delegate so your team can keep the Storefront performing over time.

This session makes it easy to upgrade your Storefront with changes that turn it into one of your strongest brand assets. You’ll gain practical insights, see real examples, and get steps you can start using as soon as you’re back at your desk.

About Daniela:

Daniela is the founder of Mindful Goods the one-stop shop for Amazon listings done better. This female-led agency has had their work featured in a case study by Amazon and supports hundreds of passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and SELL!

Presenting: Scaling From 0 to 12.5M: A Personal Story on Negotiation and Building the Right Team

Scaling an Amazon brand from zero to eight figures takes more than product selection and marketing. For Job, the real growth began when he added the right people at the right time. In this session, he shares how bringing a CFO onboard transformed his approach to negotiation, strengthened unit economics, and created the financial foundation that supported his jump to 12.5M.

You’ll get a behind-the-scenes look at how he improved pricing, negotiated stronger payment terms, and built a cost-efficient operational base in the Philippines that later expanded into a global team with skilled managers in Europe. Job will explain how each hiring decision added leverage, speed, and expertise, and how this team structure is now prepared to scale beyond 25M. You will also hear practical examples on supplier negotiations, communicating with factories, and building a reliable remote operations layer that supports growth instead of slowing it down.

This session gives you a practical look at how to build a team that truly multiplies your capacity and you walk away with principles and actions you can apply to your business to strengthen your operations.

About Job:

Eight years ago, Job founded the company now known as Roots & Branches with a single product that helped people sleep better – what eventually became the Ella Sleeps brand. Today, that vision has grown into a thriving group of five dynamic health and wellness brands, supported by a dedicated team of professionals. As the founder and managing director, Job continuously challenges and collaborates with his team – sparring ideas, refining strategies, and pushing boundaries. Their journey is simple: they test what works, innovate, and strive to be better. Job believes that people should use their skills in the right way – discovering and leveraging that unique talent is key to thriving in business.

About Rob:

Rob Hahn brings more than a decade of executive experience in operations, robotics, and automated warehousing to his role as Pattern’s Chief Operating Officer (COO) at Pattern.

Rob joined Pattern from Whitebox where he served as COO and built the company’s global fulfillment network from the ground up. Previously, Rob served as a senior leader at Amazon where he pioneered the company’s automated fulfillment centers, driving the successful integration of robotics and global expansion of the company’s logistics services.

About Marco:

Marco Brandstätter is the founder and CEO of Fit-Flip. After an accident in 2012 that resulted in the loss of both his hands, he decided to reshape his life and founded the Fit-Flip brand on Amazon in 2016. What started as a one-man business has grown into a successful brand across Europe, generating 8-digit annual revenues. With his story, Marco inspires others to see challenges as opportunities and to courageously take new paths.

With a small and dedicated team, Fit-Flip focuses on developing high-quality, functional sport and outdoor towels. The brand stands for practical design, durable materials, and smart details that make a real difference in everyday use.

Presenting: AI Agents That Actually Work: How 8-Figure Sellers Automate Operations with AI

AI is no longer a “nice-to-have” for sellers, it’s already running major parts of daily operations. But most brand owners still rely on basic prompts while competitors gain speed by using AI agents, which are automated systems that can think through tasks and execute work across their business. In this eye-opening session, Michal shows you exactly what high-performing 8-figure sellers are doing differently.

You’ll get a behind-the-scenes look at real AI-powered workflows, including how brands automate day-to-day execution, data analysis, reporting, and project management to keep their teams aligned without getting lost in the weeds. Michal will show you how to set up your own AI workspace, including proven prompt engineering frameworks to teach AI your workflows. You’ll also learn how to connect MCPs (Model Context Protocols), which let your AI securely access your tools and pull data or take action inside your software, making it far more useful than simple prompting. Real use cases shown will demonstrate how sellers are already putting these systems to work.

This session is your shortcut to practical AI implementation with no hype. Just tools, examples, and steps you can deploy immediately to cut workload and scale faster.

About Michal:

Michal has been in the e-commerce space since 2016, scaling and selling a $10M brand, Elixir Glassware, with his business partner. After exiting, he founded Scaleport, where he’s helped systemize over 100 businesses – ranging from 6-figure solopreneurs to well-established 8-figure brands.

Presenting: Access the Strategy to Turn Raw AMC Data Into Repeatable Advertising Action

Most sellers know AMC can give them a competitive advantage, yet many only use it occasionally because the constant updates and technical setup feel overwhelming. In this session, Brent will show how experienced advertisers focus on what actually matters, and turn AMC into a reliable source of actionable insights.

You’ll see how top teams build simple, repeatable AMC workflows that fit naturally into their weekly and monthly advertising routines. Brent will walk through which audiences are worth building, how to use them effectively, and which reports provide the clearest signals for making better decisions. He’ll also explain how to interpret these insights so you always know what to adjust or troubleshoot in your advertising strategy.

This session gives you a direct path to practical AMC execution with no extra noise. Just clear workflow, useful examples, and steps you can apply immediately to make smarter advertising decisions.

About Brent:

Brent has been working with Amazon advertising since 2015 when he started AMZ Pathfinder. AMZ Pathfinder partnered with hundreds of brands managing their amazon advertising presence. Now in 2025 Pathfinder is a part of Seller Plex, a bigger full-service Amazon agency. Brent has taken on a new role as head of Amazon DSP and spend his time diving deep into all thing programmatic display advertising, DSP and AMC.

He lives in France with his wife, their cat, and far too many bicycles.

Presenting: Profit-First Sourcing: Building Products With Strong Margins Before You Place an Order

About Steven:

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been in Independent & Specialty retailers, Big Box stores, in catalogs and on both Amazon Vendor and Seller Central. His products have been on every major morning show, and were even in the gift bags at the Oscars.

In addition to running his own companies, Steven was formerly Global Business Manager at Microsoft, and has taught and lectured on Negotiation, and Product Development across the globe. He is the owner of four patents and is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook at US universities.

Presenting: The AI Discovery Playbook: Dominating Rufus & External AI Search in 2026

AI shopping agents like ChatGPT, Perplexity, and Amazon’s Rufus are changing how customers discover products, yet most brands are not preparing for this shift. In this session, Jo explains how sellers can position their products to be recommended by both Amazon’s internal AI and the rapidly expanding world of external AI search engines.

You will get a clear look at the two-track optimization framework needed to stay visible in 2026. Jo will walk you through how to structure your product data, apply advanced schema markup, and build the authority signals that help AI engines choose your products first. You will also see how the same customer intelligence process can guide both your Amazon strategy and your off-Amazon presence, creating a connected approach that strengthens your brand across every search platform.

This session gives you a practical workflow for preparing your brand for the next era of product discovery. You will take home straightforward action steps you can apply immediately to improve both your Amazon listings and external visibility.

About Joanna:

Jo has been part of the digital marketing and ecommerce space for more than a decade. She’s worked with more than 50 brands in her ecommerce career from PZ Cussons, Panasonic to NFL helping growth and sales across D2C and Amazon.

She’s founded two Amazon agencies and created and ran the Amazon division for the British aggregator, The Mothership. She is the founder of the AI in Ecommerce newsletter, read by 10k+ ecom sellers and the co-host of the New Frontier Podcast.