Advanced Amazon Workshops – March 8th, 2025

WORKSHOP #1

Conversion Optimization & PPC Mastery

Full-Day Advanced Training with Brandon Young

About the Workshop

Get ready to roll up your sleeves and dive deep into Conversion Optimization and PPC at this hands-on, full-day workshop designed for advanced Amazon sellers with established brands. This session is structured to be 70% hands-on, 30% training. We’ll only touch on high-level concepts to set the foundation, then jump right into practical exercises that you can apply directly to your own listings. To make the most of the day, all attendees must bring a laptop.

By the end of this workshop, you’ll have all the knowledge and tools you need to identify issues, strategize optimizations, and execute powerful changes to drive traffic and increase conversions – setting you up to dominate your niche.

To ensure you’re fully prepared, we’ll send pre-workshop homework one month in advance. This will introduce key concepts and outline the intended workflows. Completing this homework is highly recommended to maximize your experience and get the most out of the hands-on exercises during the workshop.

What You’ll Learn:

• How to resolve listing SEO and catalog issues that impact ranking
• Strategies to optimize main images for improved CTR
• Evaluating tools, agencies, and internal teams for creating high-quality creative assets
• Utilizing market research tools to validate creative concepts before uploading to Manage Your Experiments (MYE)
• Building a 1-year testing plan for Amazon’s A/B testing tool, Manage Your Experiments
• Methods to assess the performance of secondary images and A+ content within your niche
• Developing effective concepts for secondary images and A+ content
• Analyzing current PPC performance and building strategies to boost results
• Creating custom creatives in PPC campaigns for ultra-targeted, high-performing ads

About Brandon Young

Brandon Young is a seasoned Amazon entrepreneur and respected educator with a wealth of experience in e-commerce. Since launching his Amazon journey in 2015, Brandon has built private-label brands generating over $20 million annually. In 2018, he founded Seller Systems, delivering highly rated courses and consultancy that have helped thousands of sellers achieve new levels of success. In 2021, Brandon launched Data Dive, an advanced product research and listing optimization tool. With over 20,000 users worldwide, including a growing number in Europe, Data Dive enables Amazon sellers to uncover profitable opportunities and refine their strategies to excel in the dynamic e-commerce landscape.

Schedule

09:30 – 10:00 Registration, welcome coffee
10:00 – 11:00 SEO, Main Image Optimization, Best Practices
11:00 – 11:15 Coffee break
11:15 – 12:45 Secondary Images, A+ Content
12:45 – 13:45 Lunch (included in the ticket price)
13:45 – 14:45 PPC Analysis and Strategy Building
14:45 – 15:00 Coffee break
15:00 – 16:00 Execution Plan

WORKSHOP #2

Topic will be announced soon

Morning Half-Day Advanced Training

Schedule

09:30 – 10:00 Registration, welcome coffee
10:00 – 11:00 Workshop Part 1
11:00 – 11:15 Coffee break
11:15 – 12:45 Workshop Part 2 and Q&A
12:45 – 13:45 Lunch (included in the ticket price)

WORKSHOP #3

Optimizing For Rufus: The Essentials Bootcamp

Afternoon Half-Day Training with Jo Lambadjieva

The goal of this workshop is to show Amazon sellers a step-by-step approach to optimizing their listings for optimal ranking and visibility for the Rufus chatbot. By the end of this workshop Amazon sellers would be able to have a thorough understanding of the step-by-step process of optimizing for Rufus using different AI tools and datapoints.

Search on Amazon is Changing

This section will dive deeper into how Rufus works, what it can and cannot do, how it’s underpinned by Cosmo and the implications for sellers. We will cover how contextual-rich optimization is different from the standard keyword optimization. We will also show why sellers need to pay attention to the contextual richness of both text based-outputs AND also images and video and why the Q&A section is their new best friend in optimization.

• What is Rufus and how does it work?
• AI- customized titles and what they mean for sellers
• Images and Video – why they must be optimized for customer AND AI
• Anatomy of a good listing in the era of Rufus

Injecting Context by Knowing Your Customer

This section is a step-by-step hands-on showcase of how sellers can analyze various data points using AI to extract the necessary contextual information which they can then inject into their listings to optimize for Rufus.

• Extracting insight from reviews- everyone says you should do this. The issue is that most showcases just give you a list of use cases/benefits and negatives. They DO NOT put at a numerical value on which is the MOST important use case/benefit or negative for sellers. I’ve developed an entire process that shows you how to do that using the right AI with the right data.
• Using tools like Gummysearch to get further under the skin of your customer using Reddit insight at scale.
• “Hacking” Rufus to find out what sellers need to answer on their listings.
• Injecting insight from reviews and Reddit in your listing and Q&A – a step-by-step approach.

Injecting Context Through Images and Video

This section covers how Amazon sellers can use tools such as Midjourney and to incorporate the contextual richness into their visual content such as hero images and A+ content.

• Using Pinterest and Contextual data from reviews to collect imaging full of context.
• How can you use Midjourney to create images that incorporate contextually rich information for Rufus. A step-by-step in using Midjourney for image generation.

Checking if your listing is AI- ready using Amazon Comprehend and Amazon Rekognition

This section is all about using different techniques to understand how AI sees your listing in terms of context, understanding your images and your relevance.

• What are Amazon Comprehend and Rekognition?
• How to use each tool to check whether your listing is being perceived correctly by the Amazon AI.

Schedule

12:45 – 13:45 Lunch (included in the ticket price)
13:45 – 14:45 Workshop Part 1
14:45 – 15:00 Coffee break
15:00 – 16:30 Workshop Part 2 and Q&A

About Jo Lambadjieva

Founder of Amazing Wave

Jo has been part of the digital marketing and ecommerce space for more than a decade. She’s worked with more than 50 brands in her ecommerce career from PZ Cussons, Panasonic to NFL helping growth and sales across D2C and Amazon.

She’s founded two Amazon agencies and created and ran the Amazon division for the British aggregator, The Mothership. She is the founder of the AI in Ecommerce newsletter, read by 10k+ ecom sellers and the co-host of the New Frontier Podcast.