Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a multitude of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award. Retirement 2.0 is all about Steve focusing on the things he loves and cutting down work to only 40-50 hours a week. Although Retirement 2.0 is anything but traditional it is a mindset that reminds Steve to focus only on bringing value and not doing things for the sake of getting things done. Creating lasting value means more.