Presenting: The 1% Playbook: Traffic, Conversion, and Cash Flow Strategies of Elite Brands on Amazon
In his presentation, Jon will share strategies to navigate rising Amazon CPCs and optimize your retail media spend. He will reveal how to arbitrage CPCs across different channels, increase brand awareness through earned media, and leverage free traffic by owning media. Jon will also demonstrate how to integrate PredictiveAI into your creative workflow to enhance CTR and CVR, and uncover nine hidden opportunities to maximize your cash flow. After the presentation, you’ll walk away with actionable insights to drive growth and efficiency across your business.
About Jon:
Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at The Master Agency, where he provides full-funnel digital marketing solutions for high-growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers.
Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. Reflecting on his time at Amazon, his signature accomplishments were growing his P&L from $500 million to $1.5 billion, inventing the Seller Andon Cord, and once making Jeff Wilke laugh in an elevator.
Jon holds a dual Bachelor of Science degree in Economics and Business Administration from the University of North Carolina at Chapel Hill, and a Master of Science degree in Quantitative Finance from the University of London.
