Job Couwenberg 🇳🇱
About Job:
Eight years ago, Job founded the company now known as Roots & Branches with a single product that helped people sleep better – what eventually became the Ella Sleeps brand. Today, that vision has grown into a thriving group of five dynamic health and wellness brands, supported by a dedicated team of professionals. As the founder and managing director, Job continuously challenges and collaborates with his team – sparring ideas, refining strategies, and pushing boundaries. Their journey is simple: they test what works, innovate, and strive to be better. Job believes that people should use their skills in the right way – discovering and leveraging that unique talent is key to thriving in business.
Brent Zahradnik 🇫🇷 🇺🇸
About Brent:
Brent has been working with Amazon advertising since 2015 when he started AMZ Pathfinder. AMZ Pathfinder partnered with hundreds of brands managing their amazon advertising presence. Now in 2025 Pathfinder is a part of Seller Plex, a bigger full-service Amazon agency. Brent has taken on a new role as head of Amazon DSP and spend his time diving deep into all thing programmatic display advertising, DSP and AMC.
He lives in France with his wife, their cat, and far too many bicycles.
Daniela Bolzmann 🇵🇪 🇺🇸
About Daniela:
Daniela is the founder of Mindful Goods the one-stop shop for Amazon listings done better. This female-led agency has had their work featured in a case study by Amazon and supports hundreds of passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and SELL!
Matt Altman 🇺🇸
About Matt:
Matt has been a seller on Amazon since 2011. During this time he has created and sold multiple Amazon-built brands. This unique perspective allows him to help business owners navigate the channel with a founder mindset. Currently, he is actively running 3 of his own Amazon built brands and managing the strategy for 100+ clients selling across a variety of marketplaces.
Steve Simonson 🇺🇸
About Steve:
Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a multitude of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award. Retirement 2.0 is all about Steve focusing on the things he loves and cutting down work to only 40-50 hours a week. Although Retirement 2.0 is anything but traditional it is a mindset that reminds Steve to focus only on bringing value and not doing things for the sake of getting things done. Creating lasting value means more.