Speakers

Presenting: The most important PPC SOPs you need to scale to 8 and 9 figures

In his presentation, Brandon, one of the world’s leading experts on Amazon SEO, will guide you through the most critical PPC launch and optimization SOPs for success on Amazon in 2025. He will explain which key data points matter most and how to interpret specific signals to take decisive actions. By mastering these SOPs, you and your team will be equipped to scale your brand effectively on Amazon to stay ahead in a competitive marketplace.

About Brandon:

Brandon Young is a seasoned Amazon entrepreneur and respected educator with a wealth of experience in e-commerce. Since launching his Amazon journey in 2015, Brandon has built private-label brands generating over $20 million annually. In 2018, he founded Seller Systems, delivering highly rated courses and consultancy that have helped thousands of sellers achieve new levels of success.

Brandon also leads the Inner Circle Mastermind, an exclusive community of over 1,000 Amazon sellers, including many with 7- and 8-figure businesses, where he shares data-driven insights and cutting-edge strategies to keep sellers competitive in a global marketplace.

In 2021, Brandon launched Data Dive, an advanced product research and listing optimization tool. With over 20,000 users worldwide, including a growing number in Europe, Data Dive enables Amazon sellers to uncover profitable opportunities and refine their strategies to excel in the dynamic e-commerce landscape.

Presenting: How to Leverage TikTok Shop to Boost Your Amazon Sales

Mina will explain how to effectively use TikTok Shop as an Amazon seller. He will share the right way to set up for success and strategies to scale your TikTok Shop with minimal effort. Mina will also demonstrate how TikTok Shop can serve as a powerful funnel strategy to boost your Amazon sales and improve organic rankings. After the presentation, you will leave with actionable insights to integrate TikTok Shop seamlessly into your business strategy.

About Mina:

Mina started off just like every other Amazon seller, experienced and eager to learn. While working as a chemical engineer in a corporate job, Mina decided to launch his own supplement brand, dedicating all of his spare time to testing different strategies to see what would stick.

After investing hundreds of thousands and countless hours, Mina figured out the secret sauce, which led to a 7-figure supplement brand that still thrives to this day.

Driven by a desire to pay it forward, Mina shared his insights on Amazon marketing through his YouTube channel, Facebook groups, and podcasts. His expertise and unique approach to Amazon resonated with sellers worldwide, leading to a strong demand for his guidance. And, with a newfound passion for teaching, Trivium was born.

Mina started to build a team of experts, training them in his proven methods. Trivium expanded rapidly, in sync with its growing team.

Today, his presence dominates the Amazon marketing community. From podcasts to international events, Mina continues to share his knowledge with eager-to-grow sellers all over the world.

Presenting: Traffic to Triumph: Mastering Social Media & External Traffic for a Successful Amazon Product Launch

In his presentation, Matt will reveal the secrets to launching products on Amazon smarter, without relying on expensive giveaways, excessive PPC costs, or unpredictable rankings. He will showcase proven strategies for leveraging influencers, driving targeted traffic from external sources, and tracking success throughout the process. Matt will also guide you through a step-by-step case study of his latest successful launch, providing actionable insights you can implement immediately to achieve sustainable, long-term growth in your Amazon business. After the presentation, you will have the tools and knowledge to launch effectively and scale with confidence.

About Matt:

Matt has been a seller on Amazon since 2011. During this time he has created and sold multiple Amazon-built brands. This unique perspective allows him to help business owners navigate the channel with a founder mindset. Currently, he is actively running 3 of his own Amazon built brands and managing the strategy for 100+ clients selling across a variety of marketplaces.

Presenting: Keywords Are Dead: Why Behavioral Marketing Will Dominate in 2025

In her presentation, Vanessa will explore how Amazon’s evolving algorithms are shifting focus from traditional keyword strategies to behavioral signals like customer browsing, engagement, and buying patterns. She will share practical strategies to decode buyer behavior, leverage engagement trends, and future-proof your listings for success. Whether you’re an experienced seller or aiming to level up, Vanessa will provide actionable insights to help you thrive in a world driven by behavioral marketing. After the session, you’ll be ready to stop chasing keywords and start winning with data-backed customer intent.

About Vanessa:

Vanessa Hung is a passionate entrepreneur who witnessed the struggles of sellers firsthand as an e-commerce account manager and found inspiration in the operational efficiency and optimization process to turn big daily problems into potential solutions that help sellers stay compliant while efficient within Amazon policies. As the founder of Online Seller Solutions, Vanessa specializes in optimizing catalog, inventory, and account health, recognizing the critical role of efficient management in a successful Amazon business. She is also a Community Engagement Director at Carbon6.

Presenting: “Decades of Leadership Lessons Learned the Hard Way”

Details of the session will be added soon.

About Steve:

Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a multitude of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award. Retirement 2.0 is all about Steve focusing on the things he loves and cutting down work to only 40-50 hours a week. Although Retirement 2.0 is anything but traditional it is a mindset that reminds Steve to focus only on bringing value and not doing things for the sake of getting things done. Creating lasting value means more.

Ben Webber, an esteemed Amazon seller and entrepreneur renowned for his 8-figure success and expertise in private label brands. His journey from retail arbitrage to building a thriving portfolio of brands exemplifies his dedication and passion for e-commerce success.

Presenting together with Oana Padurariu: Decode Rufus: Strategies to Get Your Products Recommended

In their presentation, Danny and Oana will uncover how Rufus operates behind the scenes to connect user questions with product recommendations and why mastering this process can transform your business. They will share strategies for optimizing your listings to align with Rufus’ ranking mechanisms and demonstrate how to leverage data insights to elevate your advertising efforts. After the presentation, you will leave equipped with actionable tips to enhance visibility and ensure your products reach the right customers.

About Danny:

Danny McMillan is the host of the Seller Sessions podcast, which has over 1000 episodes. He is also known for organising the Seller Sessions live conference, a renowned event in the Amazon seller community that sells out every year.

Danny is also a co-founder of Databrill, one of the most advanced Amazon PPC agencies in the space. The Databrill team has been developing technology since 2018 under the guidance of algorithm expert Dr. Ellis Whitehead. Danny focuses heavily on A9 and is known for his in-depth knowledge and breakdown of the science literature helping sellers getting better results and cutting through the BS around ranking on Amazon.

Presenting together with Danny McMillan: Decode Rufus: Strategies to Get Your Products Recommended

In their presentation, Danny and Oana will uncover how Rufus operates behind the scenes to connect user questions with product recommendations and why mastering this process can transform your business. They will share strategies for optimizing your listings to align with Rufus’ ranking mechanisms and demonstrate how to leverage data insights to elevate your advertising efforts. After the presentation, you will leave equipped with actionable tips to enhance visibility and ensure your products reach the right customers.

About Oana:

Oana Padurariu is an Amazon expert with a strong foundation in advertising and SEO, recognized for her science-driven approach to mastering Amazon’s intricate platform. Over the years, she has worked with brands of all sizes – from ambitious startups to established enterprises – creating tailored advertising strategies and focusing on tactics that reach and engage their target audiences. This year, she uncovered fresh insights into how Amazon’s ranking system truly works through in-depth analysis of the Cosmo framework, extensive study of Amazon’s algorithm patents, and deep exploration of Rufus. This dedication allows her to guide brands away from outdated tactics and toward strategies that drive measurable results. Currently building Stardust, Oana is redefining how brands approach Amazon growth. With a comprehensive understanding of Amazon’s systems and a passion for optimization, she blends technical expertise, creative problem-solving, and actionable insights to empower businesses to achieve sustainable success. Stardust reflects Oana’s vision of providing scalable, innovative solutions that transform challenges into opportunities, helping brands maximize their potential in an ever-changing marketplace.

Presenting: Mastering the First Click: Data-Driven Strategies to Boost Your Amazon CTR

In his presentation, John will address the challenge of low visibility and declining click-through rates on Amazon. Using extensive A/B testing data, he will reveal what drives customers to click on listings and how to optimize key elements like hero images, titles, and pricing for maximum impact. During the session, John will analyze real-world examples of high-performing hero images live, sharing actionable insights and proven techniques that have helped sellers boost CTR by 30% or more. After the session, you’ll leave with data-backed strategies to enhance your Amazon listings and stand out from the competition.

About John:

John Aspinall is a seasoned expert in e-commerce and digital marketing, currently rocking it as a brand evangelist for PickFu. Known for his insights on improving CTR and optimizing product packaging, he’s all about using A/B testing and data to get real results.

John loves showing brands how to create stunning hero images using Canva and improve their packaging design. He also coaches and consults on strategy and helps people validate their product sourcing with PickFu. With a track record of working with top agencies and companies, he’s all about boosting growth and connecting with customers in smarter ways.

Presenting: The 1% Playbook: Traffic, Conversion, and Cash Flow Strategies of Elite Brands on Amazon

In his presentation, Jon will share strategies to navigate rising Amazon CPCs and optimize your retail media spend. He will reveal how to arbitrage CPCs across different channels, increase brand awareness through earned media, and leverage free traffic by owning media. Jon will also demonstrate how to integrate PredictiveAI into your creative workflow to enhance CTR and CVR, and uncover nine hidden opportunities to maximize your cash flow. After the presentation, you’ll walk away with actionable insights to drive growth and efficiency across your business.

About Jon:

Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at The Master Agency, where he provides full-funnel digital marketing solutions for high-growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers.

​Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. Reflecting on his time at Amazon, his signature accomplishments were growing his P&L from $500 million to $1.5 billion, inventing the Seller Andon Cord, and once making Jeff Wilke laugh in an elevator.

​Jon holds a dual Bachelor of Science degree in Economics and Business Administration from the University of North Carolina at Chapel Hill, and a Master of Science degree in Quantitative Finance from the University of London.