Presenting: Keywords Are Dead: Why Behavioral Marketing Will Dominate in 2025
In her presentation, Vanessa will explore how Amazon’s evolving algorithms are shifting focus from traditional keyword strategies to behavioral signals like customer browsing, engagement, and buying patterns. She will share practical strategies to decode buyer behavior, leverage engagement trends, and future-proof your listings for success. Whether you’re an experienced seller or aiming to level up, Vanessa will provide actionable insights to help you thrive in a world driven by behavioral marketing. After the session, you’ll be ready to stop chasing keywords and start winning with data-backed customer intent.
About Vanessa:
Vanessa Hung is a passionate entrepreneur who witnessed the struggles of sellers firsthand as an e-commerce account manager and found inspiration in the operational efficiency and optimization process to turn big daily problems into potential solutions that help sellers stay compliant while efficient within Amazon policies. As the founder of Online Seller Solutions, Vanessa specializes in optimizing catalog, inventory, and account health, recognizing the critical role of efficient management in a successful Amazon business. She is also a Community Engagement Director at Carbon6.
