Steven Selikoff

Presenting: Profit-First Sourcing: Building Products With Strong Margins Before You Place an Order

Many sellers focus heavily on marketing, hoping it will fix weak products, but no amount of advertising can turn an unprofitable item into a real success. In this session, Steven will show how a Profit-First approach helps you source products that are truly profitable from the moment you decide to launch them, setting you up to stay competitive in the long run.

You will get a clear breakdown of the top techniques that consistently improve product margins. Steven will walk you through ten actionable steps based on real-world results, including negotiation principles taken directly from the training Chinese suppliers use to prepare their top sales teams.

You’ll also learn why most sellers overlook these margin opportunities and how to apply them immediately when sourcing your next product. This session helps you understand what a profitable product looks like before you ever place an order. You will get simple yet effective techniques and steps you can put into practice to strengthen your sourcing process.

About Steven:

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been in Independent & Specialty retailers, Big Box stores, in catalogs and on both Amazon Vendor and Seller Central. His products have been on every major morning show, and were even in the gift bags at the Oscars.

In addition to running his own companies, Steven was formerly Global Business Manager at Microsoft, and has taught and lectured on Negotiation, and Product Development across the globe. He is the owner of four patents and is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook at US universities.