Presenting: Scaling From 0 to 12.5M: A Personal Story on Negotiation and Building the Right Team
Scaling an Amazon brand from zero to eight figures takes more than product selection and marketing. For Job, the real growth began when he added the right people at the right time. In this session, he shares how bringing a CFO onboard transformed his approach to negotiation, strengthened unit economics, and created the financial foundation that supported his jump to 12.5M.
You’ll get a behind-the-scenes look at how he improved pricing, negotiated stronger payment terms, and built a cost-efficient operational base in the Philippines that later expanded into a global team with skilled managers in Europe. Job will explain how each hiring decision added leverage, speed, and expertise, and how this team structure is now prepared to scale beyond 25M. You will also hear practical examples on supplier negotiations, communicating with factories, and building a reliable remote operations layer that supports growth instead of slowing it down.
This session gives you a practical look at how to build a team that truly multiplies your capacity and you walk away with principles and actions you can apply to your business to strengthen your operations.
About Job:
Eight years ago, Job founded the company now known as Roots & Branches with a single product that helped people sleep better – what eventually became the Ella Sleeps brand. Today, that vision has grown into a thriving group of five dynamic health and wellness brands, supported by a dedicated team of professionals. As the founder and managing director, Job continuously challenges and collaborates with his team – sparring ideas, refining strategies, and pushing boundaries. Their journey is simple: they test what works, innovate, and strive to be better. Job believes that people should use their skills in the right way – discovering and leveraging that unique talent is key to thriving in business.
