Presenting: De-Risk Your Launch with Visual Validation
Many sellers treat CTR and CVR as creative KPIs, until weak performance turns into higher launch costs, slower ranking, and wasted inventory spend. In this session, Anthony reframes CTR and CVR as economic levers that directly influence competitiveness and capital efficiency, especially in crowded and saturated niches.
You’ll get a clear look at how to evaluate how visually competitive a niche really is, identify gaps you can exploit, and avoid launching into environments where creative performance is stacked against you from the start. Anthony will also show how EU sellers can benchmark their markets against the most visually competitive marketplaces and use those insights to launch with an advantage. He then goes through a repeatable workflow using Product Opportunity Explorer and Image Categorization Analysis to design a launch-optimized PDP that drives strong CTR and CVR from day one.
This session gives you a clear validation and execution workflow for smarter launches. You’ll leave with a practical system for designing, testing, and iterating your product pages so you can reduce risk and protect capital after launch.
About Anthony:
Anthony is currently the Head of Education and AI Enablement at Titan Network. Previously, he was the Director of Business Development at Data Dive and has been in e-commerce since 2016, starting his career working for Amazon, building and exiting a creative agency called Virtuous Graphics and most recently as Education Manager at PickFu. This Maryland native is fond of hiking, creating amazing video footage using his drone, and connecting with all types of people from all regions of the world. Catch Anthony on many webinars, podcasts, and speaking engagements on Amazon, creative output, and cross-cultural people management.
