Presenting: The AI Discovery Playbook: Dominating Rufus & External AI Search in 2026
AI shopping agents like ChatGPT, Perplexity, and Amazon’s Rufus are changing how customers discover products, yet most brands are not preparing for this shift. In this session, Jo explains how sellers can position their products to be recommended by both Amazon’s internal AI and the rapidly expanding world of external AI search engines.
You will get a clear look at the two-track optimization framework needed to stay visible in 2026. Jo will walk you through how to structure your product data, apply advanced schema markup, and build the authority signals that help AI engines choose your products first. You will also see how the same customer intelligence process can guide both your Amazon strategy and your off-Amazon presence, creating a connected approach that strengthens your brand across every search platform.
This session gives you a practical workflow for preparing your brand for the next era of product discovery. You will take home straightforward action steps you can apply immediately to improve both your Amazon listings and external visibility.
About Joanna:
Jo has been part of the digital marketing and ecommerce space for more than a decade. She’s worked with more than 50 brands in her ecommerce career from PZ Cussons, Panasonic to NFL helping growth and sales across D2C and Amazon.
She’s founded two Amazon agencies and created and ran the Amazon division for the British aggregator, The Mothership. She is the founder of the AI in Ecommerce newsletter, read by 10k+ ecom sellers and the co-host of the New Frontier Podcast.