Presenting: Access the Strategy to Turn Raw AMC Data Into Repeatable Advertising Action
Most sellers know AMC can give them a competitive advantage, yet many only use it occasionally because the constant updates and technical setup feel overwhelming. In this session, Brent will show how experienced advertisers focus on what actually matters, and turn AMC into a reliable source of actionable insights.
You’ll see how top teams build simple, repeatable AMC workflows that fit naturally into their weekly and monthly advertising routines. Brent will walk through which audiences are worth building, how to use them effectively, and which reports provide the clearest signals for making better decisions. He’ll also explain how to interpret these insights so you always know what to adjust or troubleshoot in your advertising strategy.
This session gives you a direct path to practical AMC execution with no extra noise. Just clear workflow, useful examples, and steps you can apply immediately to make smarter advertising decisions.
About Brent:
Brent has been working with Amazon advertising since 2015 when he started AMZ Pathfinder. AMZ Pathfinder partnered with hundreds of brands managing their amazon advertising presence. Now in 2025 Pathfinder is a part of Seller Plex, a bigger full-service Amazon agency. Brent has taken on a new role as head of Amazon DSP and spend his time diving deep into all thing programmatic display advertising, DSP and AMC.
He lives in France with his wife, their cat, and far too many bicycles.