Michael Grundwürmer
CEO & Co-Founder at Alphatrail
Presenting: Hidden Gems of Amazon’s First-Party Data
The first-party data that Amazon itself provides is becoming more extensive every day. The possibilities that arise from this are almost limitless. Meanwhile, there are countless reports, advertising data, brand analytics, product opportunity explorers, customer data, and much more and it’s hard to keep track and keep an overview. One point that unites all long-term successful sellers is smart data-driven decisions. In his presentation, Michael wants to give some insights into how we, as highly automated Amazon sellers, use Amazon first-party data and which data-driven decisions we extract from it.
About Michael:
With a background in software engineering at leading tech companies, Michael brought his passion for the digital world into entrepreneurship in e-commerce 8 years ago. After several successful projects with his co-founder Alexander Gocht, they embarked on founding Alphatrail two years ago with the goal of sustainably transforming urban mobility. Since then, they have been focused solely on the growth and global expansion of Alphatrail. With the high digital competence in the company, Amazon is the perfect partner for them to grow quickly and globally.
In his talk, Michael wants to share part of his experiences and the potential of data analysis with you.
