Presenting: Reengineering Amazon Creatives
As an Amazon seller, it’s important to have a good understanding of Amazon product visuals from both creative and sales points of view as different visual elements serve different purposes from increasing the click-through rate (CTR) to helping to have a great conversion rate (CVR). The goal of the visuals should never be just impressing the shoppers, instead, it should also consider Amazon’s search engine algorithm. In his presentation, Kamal will show a formula on how to isolate and optimize Amazon creatives by taking data from all the key performance indicators (KPIs) starting from impression up to unit session percentage. He will help you to understand how each metric is affected by the creatives so you would understand where you have room for improvement with your own product pages.
About Kamaljit:
Kamaljit is the CEO and Founder of AMZ One Step. He started selling on Amazon in 2015 with retail arbitrage and eventually built a private-label brand that he sold in 2018. Kamaljit organizes meetups in different cities in Canada.
At AMZ One Step, Kamaljit and his team have created over 70,000 infographics for sellers. He is passionate about conversion optimization and branding on Amazon.
