Bernhard Rauscher founded a branding agency in 1997, which he managed together with other shareholders for 17 years as managing director.
He positioned numerous companies such as BMW, Vodafone, Tchibo and Infineon in various markets. In 2014 the agency, which had grown to 60 employees, was sold and Bernhard devoted himself completely to his own projects. He currently manages four of his own brands, including Amazon marketplace presences, and acts as a speaker for brand building in e-commerce.
