
Presenting: Mastering the First Click: Data-Driven Strategies to Boost Your Amazon CTR
In his presentation, John will address the challenge of low visibility and declining click-through rates on Amazon. Using extensive A/B testing data, he will reveal what drives customers to click on listings and how to optimize key elements like hero images, titles, and pricing for maximum impact. During the session, John will analyze real-world examples of high-performing hero images live, sharing actionable insights and proven techniques that have helped sellers boost CTR by 30% or more. After the session, youโll leave with data-backed strategies to enhance your Amazon listings and stand out from the competition.
About John:
John Aspinall is a seasoned expert in e-commerce and digital marketing, currently rocking it as a brand evangelist for PickFu. Known for his insights on improving CTR and optimizing product packaging, heโs all about using A/B testing and data to get real results.
John loves showing brands how to create stunning hero images using Canva and improve their packaging design. He also coaches and consults on strategy and helps people validate their product sourcing with PickFu. With a track record of working with top agencies and companies, heโs all about boosting growth and connecting with customers in smarter ways.