European Seller Conference

In his presentation, Matt will reveal the secrets to launching products on Amazon smarter, without relying on expensive giveaways, excessive PPC costs, or unpredictable rankings. He will showcase proven strategies for leveraging influencers, driving targeted traffic from external sources, and tracking success throughout the process. Matt will also guide you through a step-by-step case study of his latest successful launch, providing actionable insights you can implement immediately to achieve sustainable, long-term growth in your Amazon business. After the presentation, you will have the tools and knowledge to launch effectively and scale with confidence.

In their presentation, Danny and Oana will uncover how Rufus operates behind the scenes to connect user questions with product recommendations and why mastering this process can transform your business. They will share strategies for optimizing your listings to align with Rufus’ ranking mechanisms and demonstrate how to leverage data insights to elevate your advertising efforts. After the presentation, you will leave equipped with actionable tips to enhance visibility and ensure your products reach the right customers.

In the ever-evolving landscape of Amazon FBA, challenges like skyrocketing CPCs, increasing cost of goods, and intensified competition are making it tough to find success. Some sellers think the key to scaling is to launch successful products on new marketplaces without actually realizing how complex this process is. Other sellers try to focus on developing new products, which is not that easy either because it is a demanding process with a lot of moving elements.

In his presentation, Roland helps you to have an in-depth look at two main growth strategies: expanding to new sales channels or developing new products to help you to find your competitive edge. You will learn effective methods for quickly identifying and validating niche opportunities from analyzing competitors, understanding your target audience and identifying USPs to keep your product pipeline full. You will also get insights about why a good Cash Conversion Cycle is essential for your business’s growth.

In today’s competitive e-commerce landscape, the difference between success and failure often lies in sourcing efficiency and product uniqueness. Failing to apply carefully considered sourcing strategies can result in overpaying for the goods and having vulnerable intellectual property.

In his presentation, Sergej will share his insights on securing the best sourcing price, differentiating genuine manufacturers from traders, and tactics for negotiating prices to meet your target margins which align with the 7X to 10X rule, positioning your Amazon business for greater success. You will walk away from with presentation with crucial up-to-date insights on sourcing efficiency and also learn about the essential precautions which will help you to protect your product idea during the sourcing process.

In the fast-paced world of Amazon, staying ahead of the competition is the key. Many sellers, despite their experience, miss out on leveraging effectively the powerful tools Amazon offers, leading to lost opportunities and suboptimal growth strategies.

In his presentation, Mansour will delve into these often-overlook tools by addressing the challenges sellers face in interpreting and utilizing this data to make informed business decisions. You will learn how to harness these tools to uncover hidden market opportunities, optimize product listings, and craft more effective marketing strategies. By applying the insights from this session, expect to gain a competitive edge, increase your market presence, and achieve sustainable growth in your Amazon business.

Experienced Amazon sellers understand that effective teamwork, rather than individual efforts, drives success. However, building a team that could create and fulfill strategies supporting the fast-paced growth of an Amazon business, is where most sellers struggle.

In his presentation, Matteo will go in-depth with 4 main pillars that have helped him to create a special team culture that is capable of attracting, retaining, and developing excellent professionals who could support his business on the hyper-growth journey of 200% year over year for 3 years in a row. After this presentation, you will have a profound understanding of these four key pillars which will help you to form the foundation of a special team culture for your Amazon business.

Surprisingly, in a world driven by consumer feedback and reviews, most Amazon sellers don’t know their customers and never talk to them. When they do, they don’t know what to do with the information they receive. Such sellers, who still rely solely on the negative reviews that seem to come automatically, miss out on understanding the pre-purchase decision and post-purchase experience of their customers which can be a key element to leave the competition behind.

In his presentation, Mels introduces the lost art of selling by sharing specific steps you can take to utilize such information and consumer insights to change your world for good. He will explain why you need to know exactly to whom you are selling to and how you could define your sales pitch to elevate your sales by speaking the right language to attract the right customer.

Cash flow management skill is the secret weapon for sustainable Amazon business growth and the financial tactics that worked 3 years ago, don’t work anymore. Relying on outdated financial strategies often leads to business failures which could be avoided when sellers adapt the strategy of constantly monitoring and analyzing the most important financial key performance indicators.

In his presentation, Tyler unravels the most critical financial KPIs that Amazon private label sellers must pay attention to and master to keep their businesses thriving and cash flow healthy. His presentation will help you to learn how to properly manage profitability per ASIN, be more confident in navigating finances to know how much you can afford to spend on advertising. Moreover, you will walk away with knowing the holy grail KPI which most sophisticated investors are using to view their Amazon portfolios like they view real estate investments.

Over the years, the traditional approach to the SEO of Amazon product detail pages has been focusing heavily on keyword-centric optimization strategies. While including relevant single keywords to the listings is still important today, it’s time to level up the approach towards optimization to be able to capture a more diverse customer base and improve search ranking by leveraging the concept of Semantic SEO.

In his presentation, Leo will unveil the transformative power of Semantic SEO through an in-depth case study that helps you to understand the context behind it. You will learn how understanding the context, meaning, and intent behind every search will be a game changer for revolutionizing the approach to marketing your Amazon products.

During this session selected sellers will share their business challenges on stage and receive direct advice from a panel of Amazon experts. The session also allows for audience participation, where other attendees can offer feedback and suggestions. This interactive format not only offers targeted solutions for the sellers on the Hot Seat but also provides learning opportunities for the entire audience.

In the ever-evolving world of e-commerce, Amazon sellers have come to realize the importance of incorporating the transformative powers of A.I. technology to streamline and automate various tasks. However, a majority of sellers have not fully explored the automation possibilities that A.I. presents for analyzing reviews to get customer insights and spotting non-compliant reviews.

In his presentation, Anthony will demonstrate how artificial intelligence can magically decode customer sentiments, analyze product reviews, and extract invaluable language that crafts persuasive listing copy. You will learn to use A.I. to craft more customer-centric strategies to engage with your audience on a deeper level to boost your sales.

All sellers know that managing large volumes of data generated by Amazon PPC campaigns can be overwhelming yet extracting meaningful insights is crucial for establishing a solid foundation for long-term success. Lack of insights often leads to inefficient spending, underperforming campaigns, or overlooking opportunities that could help to optimize the ad spend.

In her presentation, Ritu will showcase a practical approach to seamlessly gather data from Amazon and various other sources, allowing you to construct a robust system that interconnects them. This method empowers you to efficiently extract crucial data points, enhancing your ability to make informed decisions swiftly and accurately.

Every Amazon seller dreams of being able to completely disconnect from their business for 2-3 weeks, knowing that it not only continues to operate smoothly but also scales on its own. Sellers who fail to take proper time off in the fast-paced world of Amazon entrepreneurship, will not only face the threat of burning out personally, but they risk the health and prosperity of their Amazon business in the long run.

In his presentation, Tomer helps you to realize why as a business owner, you should only focus on the bigger picture and not deal with the day-to-day operations because reality check - you can’t zoom in and out on the small details daily. His presentation will help you to understand how you should manage your business, including how many meetings you should have with your team, what KPIs should you look for on a daily, weekly, or monthly basis, and how things should get done in your company.

In the Amazon marketplace environment where content is king, products with compelling and informative content often receive better visibility as visuals serve as a powerful tool for brand differentiation. Amazon sellers who fail to recognize the significance of using images, A+ content, and storefront cleverly, are missing out on growth opportunities as poorly crafted content and underutilization of brand owner tools lead to lower conversion rates.

In his presentation, Andrew shares tips on how you could keep up with the content-obsessed generations by diving into the power of written image planning and the creation of unified creatives to have a recognizable brand that would fuel the growth of your business. You will walk away with actionable tips and case studies that will inspire you to elevate your visual game without having a large creative team or big budgets.

It’s time to move beyond the traditional practices of collecting keywords based on the search volume as although keywords with high search volume might attract more clicks, the real measure of success is conversion. Sellers who are using outdated approaches to analyze keywords are often experiencing difficulties getting sales.

In his presentation, Christian will demonstrate new ways of handling keyword data urging sellers to analyze keywords through a lens of price, search volume, and revenue. You will learn to better understand the search of the customers to know where sales are actually coming from and you will walk away with ideas to use these insights for more than just SEO.

As sellers continue to fight for the prime organic ranking spots on the Amazon platform, we’ve witnessed the rise and fall of numerous ranking methods and techniques. Some of such strategies have been working exceptionally well in the past yet are considered to be against TOS as of today. As the marketplace keeps developing, many sellers need to change their approach to ranking products to avoid launching items that never really take off.

In his presentation, Tim will share insights based on the data and results from experimenting with multiple launching methods on his own brands. In addition to sharing tactical strategies that go beyond the known, you will be challenged to revise the way you are thinking about ranking and launching strategy on Amazon.

Amazon’s product launch game has evolved to new heights, with every move requiring careful consideration due to increased competition and more complex launching strategies. While traditionally people launch physical and digital products separately on Amazon, there is a fresh strategy that combines both elements to give a boost to a brand-new product launch.

In her presentation, Shivali shares her own case study of how this strategy led her latest product launch to generate $46K in the first 2.5 weeks with a remarkable 45% profit and 70-80% profit when retargeting customers later. She will showcase how any Amazon seller could utilize digital products for lead generation, profit margin enhancement and to add market value without the need for increasing spend on physical inventory. You will also learn how to leverage Artificial Intelligence to streamline your processes.

Learn more about the advanced workshop here.